Karl Cook Joins Team Ariat! A New Chapter Begins

Big news. I’ve officially partnered with @Ariatequestrian as my exclusive team clothing sponsor. For years, I’ve held off on sponsorships because I valued the freedom to choose what worked best, especially when it came to gear that impacts how we perform. But Ariat’s consistency, commitment to quality, and deep roots in American horse sport made this decision feel not just right but necessary. They’ve built a legacy of functional, durable, and sharp-looking gear that supports me and my entire team in and out of the ring. I’m proud to wear their name and even more excited for what’s ahead. Let’s do this.